Branding & Brand Repositioning

OUR BRANDING SERVICES

Logo
Logo Design
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Website Designing
Brochures
Promotional Materials
Ads
Ad Displays
ecards
Special occasion greetings
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Corporate Videos
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Corporate Presentations
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Digital Marketing

Why branding?

Brand is a name and or an image which stands for the perceived values of the product or the organization. Brand is an expression of product/ organization’s image that differentiates the product and services of one seller as distinct from those of other sellers. Brands are used in every part of communication in business, marketing, and advertising for recognition and registering the product or service in customer’s mind.

It is also an impression that gets in to the minds of the customers based on the experience with your company or product. Customers will be able to relate to your products or services moment they see the image or hear the name of your business.

Branding is very important for a long term consistent business because it not only makes a memorable perception on customers mind, but it also makes your customer to know what to  expect from your company and how your products and services are better than your competitors. Today, no product or service can sustain in the market for a long time without proper brand image.

Brand / Logo Design

Your brand or logo is the one that makes a first impression matters a lot and plays a vital role in building your brand image.  A brand generally consists of either text or symbol or combination of both. It is a visual icon used to instantly recognize your company, product or service. A well-designed brand reinforces your values and builds trust in the minds of the customers. A good brand can event communicate to people with no prior knowledge or experience with your business. Many brands have deep root attachment connected to people’s memories and emotions. Invest in your brand design to improve your credibility and attracting more consumers. Design of a brand is a highly specialized activity with deep thoughts and design acumen as your brand will be the identity of your organization/ product around which the entire marketing efforts will revolve.

Brand repositioning

If you already have a brand, we can evaluate its effectiveness in terms of communication and reach. With certain refinement the brand image can be enhanced. Brand repositioning is an exercise to find out where exactly does your product or service fit in, who your potential customers are and how to reach them effectively by fine-tuning and repositioning you brand image.

Website

Having a good website is as important as having an office or showroom. Websites are the first choice for the people to know about your organization and products/ services.

A well-designed website can help you make a good impression on your prospective customers. It can also help you nurture your leads and get more conversions. Your website should provide information quickly, reflect on your values and more importantly should provide good user experience to the visitors to access required information with ease.

Advantages of having a good website

  • Accessible to anyone, anywhere, anytime.
  • All information at one place (about us, products/ services, contact and all details that you want to share to your client.
  • Reach out to large number of clients worldwide and can target global market.
  • Enables online buying and selling of good or services.
  • Minimizes expense in branding and product promotions.

Promotional materials/ Marketing Collateral

Marketing collateral includes brochures, leaflets, flyers and other forms of printed information about your organization/ products/ services. Brochures often contains product features, client reference list, testimonials, credible and informative content about company. Brochures can be in printed form or just digital format to be distributed through emails and social media.

Brochures act as a detailed reference of your products or services available for your prospects and customers any time. Brochures deliver marketing messages in a professional, organized and handy way.

Pamphlet / Flyers / Leaflets are used to advertise or provide information on a single subject and also to promote brand, product or service with company contact details which can be used for

  • Distribution in events and trade shows
  • E-mailing to generate leads
  • Reaching a targeted audience to help increase your sales
  • Low budget marketing & brand building activity

Press advertising / Ad Displays / Posters

Press advertising or ads placed in Magazines/ Publications are important to reach out to larger audience and promote the brand and improve sales by capturing the reader’s attention.

Display advertising is mainly used to advertise products/services online which is Digital Marketing

Poster / Banners are large print ad or decoration that can be exhibited publicly. This is one of the marketing techniques to build brands and promote products in public spaces, exhibitions or trade shows.

Professional Special occasion greetings

This is one of the important tools in brand building to keep in touch with clients round the year. Unique greetings or promotional materials with company logo conveying powerful positive messages, wishes, information etc., will help to keep in touch with the existing clients as well attract new clients. It will also constantly remind and register brand name in customer mind as well earn goodwill and credibility with client.

Corporate/ Product videos and presentations

Visual medium such as video or presentation is an effective way in brand building. With this powerful medium, you can communicate about your values, products, services, etc. effectively in a short time. Video is more engaging to the senses and visualization, so it can convey more information by showing and effectively converse at the same time. With social media becoming popular, videos and presentations have become the most important media for communication.

The videos can be shared through

  • E- mails, WhatsApp
  • Social Medias platforms such as YouTube, Face book, Instagram, Twitter and LinkedIn.
  • Exhibitions & Trade shows
  • Conferences and webinars

Digital Marketing

Digital marketing and social media marketing are the order of the day. With more and more people using social media for all kinds of entertainment, communication as well as  information searching, your presence and promotion in the digital world becomes extremely important to attract more customers.

Benefits:

  • Improved brand image by proper branding or repositioning your brand
  • Cohesive brand image across all media
  • Improved market penetration and reach
  • Improved sales
  • Better profits